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Potter County

Selling a Business in Potter County

Potter County has 344 employer businesses, and 90% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here. The largest industries here are retail and repair, personal care and other services.

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LOCAL SNAPSHOT

Potter County by the numbers

344

EMPLOYER BUSINESSES

90%

SMALL EMPLOYER SHARE

1,158

BUSINESSES WITH NO EMPLOYEES

4,292

EMPLOYMENT

$233 million

ANNUAL PAYROLL

143

BUSINESSES WITH 5 TO 49 EMPLOYEES

U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.

How Potter County compares

Potter County ranks 63rd of 67 Pennsylvania counties and county equivalents for employer businesses.
The number of employer businesses fell 5.5% between 2018 and 2023.
Information and media makes up 4% of employer businesses in Potter County, compared with 2% in Pennsylvania.
143 employer businesses here have 5 to 49 employees.

Potter County ranks 63rd of 67 Pennsylvania counties and county equivalents for employer businesses.
The number of employer businesses fell 5.5% between 2018 and 2023.
Information and media makes up 4% of employer businesses in Potter County, compared with 2% in Pennsylvania.
143 employer businesses here have 5 to 49 employees.

Industry mix

The largest industries by number of employer businesses:

Retail: 64 employer businesses
Repair, personal care and other services: 46 employer businesses
Health care and social assistance: 41 employer businesses
Accommodation and food service: 39 employer businesses
Transportation and warehousing: 25 employer businesses

The largest industries by number of employer businesses:

Retail: 64 employer businesses
Repair, personal care and other services: 46 employer businesses
Health care and social assistance: 41 employer businesses
Accommodation and food service: 39 employer businesses
Transportation and warehousing: 25 employer businesses

INDUSTRIES

What sells in Potter County

Retail, repair, personal care and other services, health care and social assistance, accommodation and food service

Electronics & Repair

Retail Stores

Fashion, Apparel & Jewelry

Retail Stores

Barber Shops

Beauty & Personal Care

Day Spas

Beauty & Personal Care

Auto Parts

Automotive & Boat

Auto Repair

Automotive & Boat

Every kind of business we sell in Potter County

These are the industries in Potter County and the number of employer businesses in each. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.

Restaurants & Food

32 related employer businesses in Potter County.

Full-Service Restaurants: 18 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Liquor, Wine & Beer Stores: 5 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Grocery Stores & Markets: 5 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Quick-Service & Fast Food: 4 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.

Logistics & Transportation

17 related employer businesses in Potter County.

General Freight Trucking: 17 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.

Automotive & Boat

15 related employer businesses in Potter County.

Auto Repair: 7 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Auto Parts: 5 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Car Dealerships: 3 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

Retail Stores

14 related employer businesses in Potter County.

Hardware, Garden & Building: 10 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Health, Beauty & Pharmacy: 4 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.

Manufacturing

12 related employer businesses in Potter County.

Wood & Furniture Manufacturing: 9 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Metal Fabrication: 3 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.

Construction & Engineering

11 related employer businesses in Potter County.

Foundation & Site Prep: 5 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Interior Finishing: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Plumbing: 3 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 3 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

Financial & Professional Services

11 related employer businesses in Potter County.

Accounting & Tax Practices: 7 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Insurance Agencies: 4 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.

Medical Practices

10 related employer businesses in Potter County.

Primary & Family Care: 7 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Mental & Behavioral Health: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

Gas Stations & Convenience

9 related employer businesses in Potter County.

Gas Stations: 9 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

Hospitality & Travel

7 related employer businesses in Potter County.

Transportation Services: 4 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Hotels: 3 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 3 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

Senior Care & Living

6 related employer businesses in Potter County.

Non-Medical Home Care: 6 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

Entertainment & Recreation

5 related employer businesses in Potter County.

Bars & Pubs: 5 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 5 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

Education & Childcare

4 related employer businesses in Potter County.

Daycare Centers: 4 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

Pharmacies & Medical Supply

4 related employer businesses in Potter County.

Compounding Pharmacies: 4 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 4 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.

Home Services

3 related employer businesses in Potter County.

Residential Cleaning: 3 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 3 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.

Restaurants & Food

32 related employer businesses in Potter County.

Full-Service Restaurants: 18 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Liquor, Wine & Beer Stores: 5 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE + Inventory.
Grocery Stores & Markets: 5 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Quick-Service & Fast Food: 4 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.

Logistics & Transportation

17 related employer businesses in Potter County.

General Freight Trucking: 17 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.

Automotive & Boat

15 related employer businesses in Potter County.

Auto Repair: 7 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Auto Parts: 5 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Car Dealerships: 3 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.

Retail Stores

14 related employer businesses in Potter County.

Hardware, Garden & Building: 10 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Health, Beauty & Pharmacy: 4 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.

Manufacturing

12 related employer businesses in Potter County.

Wood & Furniture Manufacturing: 9 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE.
Metal Fabrication: 3 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.

Construction & Engineering

11 related employer businesses in Potter County.

Foundation & Site Prep: 5 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Interior Finishing: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Plumbing: 3 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 3 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.

Financial & Professional Services

11 related employer businesses in Potter County.

Accounting & Tax Practices: 7 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Insurance Agencies: 4 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.

Medical Practices

10 related employer businesses in Potter County.

Primary & Family Care: 7 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Mental & Behavioral Health: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.

Gas Stations & Convenience

9 related employer businesses in Potter County.

Gas Stations: 9 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.

Hospitality & Travel

7 related employer businesses in Potter County.

Transportation Services: 4 employer businesses here. Typical sale multiple: 2.0x - 4.1x SDE.
Hotels: 3 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 3 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.

Senior Care & Living

6 related employer businesses in Potter County.

Non-Medical Home Care: 6 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.

Entertainment & Recreation

5 related employer businesses in Potter County.

Bars & Pubs: 5 employer businesses here. Typical sale multiple: 2.0x - 4.0x SDE.
Clubs & Lounges: 5 employer businesses here. Typical sale multiple: 3.0x - 6.0x EBITDA.

Education & Childcare

4 related employer businesses in Potter County.

Daycare Centers: 4 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.

Pharmacies & Medical Supply

4 related employer businesses in Potter County.

Compounding Pharmacies: 4 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 4 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.

Home Services

3 related employer businesses in Potter County.

Residential Cleaning: 3 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 3 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.

Working with owners in Potter County

Business Advisors of America works with owners who are selling a business in Potter County. Contact us to talk about a sale.

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FREQUENTLY ASKED QUESTIONS

Questions owners in Potter County ask

How long does it take to sell a business in Potter County?

The time depends on the price, the quality of the records and the number of qualified buyers.

How is a business valued in Potter County?

Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.

Is the sale confidential?

Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.

FROM OUR BLOG

Guides for owners in Potter County

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

October 3, 2025

Business Owners

Add-Backs: What Counts, What Does Not, and What Buyers Push Back On

Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

March 5, 2026

Business Owners

Buyer Qualification: How We Screen Out the Buyers Who Cannot Close

Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article

February 9, 2026

Business Owners

The Confidential Information Memorandum: What Goes In It and Why

The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.

Read article