Selling a Business in Otero County
Otero County has 988 employer businesses, and 86% of them have fewer than 20 employees. This page shows the local mix of industries and how a sale is handled here.
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LOCAL SNAPSHOT
Otero County by the numbers
988
988
EMPLOYER BUSINESSES
86%
86%
SMALL EMPLOYER SHARE
4,347
4,347
BUSINESSES WITH NO EMPLOYEES
12,847
12,847
EMPLOYMENT
$534 million
$534 million
ANNUAL PAYROLL
457
457
BUSINESSES WITH 5 TO 49 EMPLOYEES
U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024. Counts are employer establishments, meaning business locations with paid employees.
How Otero County compares
Otero County ranks 11th of 33 New Mexico counties and county equivalents for employer businesses.
The number of employer businesses grew 3.9% between 2018 and 2023.
Repair, personal care and other services makes up 12% of employer businesses in Otero County, compared with 10% in New Mexico.
457 employer businesses here have 5 to 49 employees.
Otero County ranks 11th of 33 New Mexico counties and county equivalents for employer businesses.
The number of employer businesses grew 3.9% between 2018 and 2023.
Repair, personal care and other services makes up 12% of employer businesses in Otero County, compared with 10% in New Mexico.
457 employer businesses here have 5 to 49 employees.
Industry mix
The largest industries by number of employer businesses:
Retail: 183 employer businesses
Repair, personal care and other services: 123 employer businesses
Construction: 121 employer businesses
Health care and social assistance: 113 employer businesses
Accommodation and food service: 106 employer businesses
The largest industries by number of employer businesses:
Retail: 183 employer businesses
Repair, personal care and other services: 123 employer businesses
Construction: 121 employer businesses
Health care and social assistance: 113 employer businesses
Accommodation and food service: 106 employer businesses
INDUSTRIES
What sells in Otero County
Retail, repair, personal care and other services, construction, health care and social assistance
Every kind of business we sell in Otero County
We sell businesses in every one of these industries in Otero County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
114 related employer businesses in Otero County.
General Contracting: 34 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Plumbing: 21 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 21 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Interior Finishing: 13 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Electrical: 13 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Foundation & Site Prep: 11 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Civil Engineering: 8 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Landscaping: 7 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Roofing & Siding: 4 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Masonry: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.
Restaurants & Food
79 related employer businesses in Otero County.
Quick-Service & Fast Food: 32 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Full-Service Restaurants: 30 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Coffee Shops: 9 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 8 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Retail Stores
62 related employer businesses in Otero County.
Hardware, Garden & Building: 18 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Fashion, Apparel & Jewelry: 13 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Home Decor & Furniture: 10 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Health, Beauty & Pharmacy: 9 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Hobby, Toys & Gift Shops: 7 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Sporting Goods & Firearms: 5 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Medical Practices
58 related employer businesses in Otero County.
Primary & Family Care: 18 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 10 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Mental & Behavioral Health: 9 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Physical Therapy & Rehab: 7 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Veterinary Medicine: 6 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Home Health & Hospice: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Medical Labs & Imaging: 3 employer businesses here. Typical sale multiple: 4.5x - 6.5x EBITDA.
Automotive & Boat
53 related employer businesses in Otero County.
Auto Repair: 16 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Car Dealerships: 13 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Collision Repair: 8 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Auto Parts: 8 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Car Washes: 4 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.
Towing & Repo: 4 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.
Financial & Professional Services
53 related employer businesses in Otero County.
Real Estate Brokerages: 18 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Accounting & Tax Practices: 13 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Insurance Agencies: 12 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Private Lending: 5 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Wealth Management: 5 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Gas Stations & Convenience
25 related employer businesses in Otero County.
Gas Stations: 25 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Logistics & Transportation
24 related employer businesses in Otero County.
General Freight Trucking: 15 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Commercial Moving: 6 employer businesses here. Typical sale multiple: 1.5x - 3.0x SDE.
Last-Mile & Courier: 3 employer businesses here. Typical sale multiple: 2.76x - 3.32x SDE.
Energy & Utilities
20 related employer businesses in Otero County.
Water & Wastewater Services: 11 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Waste Management & Recycling: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Propane & Fuel Distribution: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Hospitality & Travel
19 related employer businesses in Otero County.
Hotels: 15 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 15 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Campgrounds & RV Parks: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Manufacturing
16 related employer businesses in Otero County.
Construction Materials Manufacturing: 6 employer businesses here. Typical sale multiple: 2.5x - 5.0x EBITDA.
Food & Beverage Manufacturing: 4 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Metal Fabrication: 3 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Printing & Plastics: 3 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Education & Childcare
11 related employer businesses in Otero County.
Daycare Centers: 11 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Home Services
10 related employer businesses in Otero County.
Property Management: 6 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Residential Cleaning: 4 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 4 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Beauty & Personal Care
8 related employer businesses in Otero County.
Hair Salons: 5 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Day Spas: 3 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.
Tattoo Shops: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Massage Parlors: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Pharmacies & Medical Supply
8 related employer businesses in Otero County.
Home Infusion: 5 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Compounding Pharmacies: 3 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 3 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Health & Fitness
7 related employer businesses in Otero County.
Gyms & Health Clubs: 4 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 4 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 4 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 4 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Wellness & Recovery Centers: 3 employer businesses here. Typical sale multiple: 5.5x - 9.7x EBITDA.
Senior Care & Living
6 related employer businesses in Otero County.
Non-Medical Home Care: 6 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
We sell businesses in every one of these industries in Otero County. Counts are employer businesses in the closest Census industry codes. Industries without a clean Census match are listed without a count, and a few industries share one Census category, so their counts match. A sale multiple is the price a business typically sells for as a multiple of its earnings. SDE means seller's discretionary earnings, which is the owner's pay plus the profit of the business. EBITDA means earnings before interest, taxes, depreciation and amortization.
Construction & Engineering
114 related employer businesses in Otero County.
General Contracting: 34 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Plumbing: 21 employer businesses here. Typical sale multiple: 3.5x - 5.0x SDE.
HVAC Services: 21 employer businesses here. Typical sale multiple: 4.6x - 7.0x EBITDA.
Interior Finishing: 13 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Electrical: 13 employer businesses here. Typical sale multiple: 4.0x - 8.0x EBITDA.
Foundation & Site Prep: 11 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Fleet.
Civil Engineering: 8 employer businesses here. Typical sale multiple: 7.0x - 11.0x EBITDA.
Landscaping: 7 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Roofing & Siding: 4 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Masonry: 3 employer businesses here. Typical sale multiple: 2.5x - 4.0x EBITDA + Equipment.
Restaurants & Food
79 related employer businesses in Otero County.
Quick-Service & Fast Food: 32 employer businesses here. Typical sale multiple: 2.5x - 3.5x SDE.
Full-Service Restaurants: 30 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Coffee Shops: 9 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE.
Grocery Stores & Markets: 8 employer businesses here. Typical sale multiple: 2.0x - 3.0x SDE + Inventory.
Retail Stores
62 related employer businesses in Otero County.
Hardware, Garden & Building: 18 employer businesses here. Typical sale multiple: 2.5x - 3.8x SDE + Inventory.
Fashion, Apparel & Jewelry: 13 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE + Inventory.
Home Decor & Furniture: 10 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE + Inventory.
Health, Beauty & Pharmacy: 9 employer businesses here. Typical sale multiple: 2.8x - 4.2x EBITDA.
Hobby, Toys & Gift Shops: 7 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE + Inventory.
Sporting Goods & Firearms: 5 employer businesses here. Typical sale multiple: 2.3x - 3.4x SDE.
Medical Practices
58 related employer businesses in Otero County.
Primary & Family Care: 18 employer businesses here. Typical sale multiple: 2.2x - 3.2x SDE.
Dental Practices: 10 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Mental & Behavioral Health: 9 employer businesses here. Typical sale multiple: 2.5x - 4.0x SDE.
Physical Therapy & Rehab: 7 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Veterinary Medicine: 6 employer businesses here. Typical sale multiple: 6.0x - 9.0x EBITDA.
Home Health & Hospice: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Medical Labs & Imaging: 3 employer businesses here. Typical sale multiple: 4.5x - 6.5x EBITDA.
Automotive & Boat
53 related employer businesses in Otero County.
Auto Repair: 16 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE.
Car Dealerships: 13 employer businesses here. Typical sale multiple: 2x - 8x Blue Sky + Assets.
Collision Repair: 8 employer businesses here. Typical sale multiple: 3.5x - 5.0x EBITDA.
Auto Parts: 8 employer businesses here. Typical sale multiple: 2.5x - 3.2x SDE + Inventory.
Car Washes: 4 employer businesses here. Typical sale multiple: 4.5x - 7.0x EBITDA.
Towing & Repo: 4 employer businesses here. Typical sale multiple: 3.0x - 4.0x EBITDA + Fleet.
Financial & Professional Services
53 related employer businesses in Otero County.
Real Estate Brokerages: 18 employer businesses here. Typical sale multiple: 2.5x - 4.5x SDE.
Accounting & Tax Practices: 13 employer businesses here. Typical sale multiple: 2.0x - 3.5x SDE.
Insurance Agencies: 12 employer businesses here. Typical sale multiple: 6.0x - 8.0x EBITDA.
Private Lending: 5 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Wealth Management: 5 employer businesses here. Typical sale multiple: 2.7x - 4.0x Recurring Revenue.
Gas Stations & Convenience
25 related employer businesses in Otero County.
Gas Stations: 25 employer businesses here. Typical sale multiple: 3.0x - 4.5x EBITDA + Real Estate.
Logistics & Transportation
24 related employer businesses in Otero County.
General Freight Trucking: 15 employer businesses here. Typical sale multiple: 2.44x - 3.45x SDE.
Commercial Moving: 6 employer businesses here. Typical sale multiple: 1.5x - 3.0x SDE.
Last-Mile & Courier: 3 employer businesses here. Typical sale multiple: 2.76x - 3.32x SDE.
Energy & Utilities
20 related employer businesses in Otero County.
Water & Wastewater Services: 11 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Waste Management & Recycling: 5 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Propane & Fuel Distribution: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA + Assets.
Hospitality & Travel
19 related employer businesses in Otero County.
Hotels: 15 employer businesses here. Typical sale multiple: 2.6x - 5.1x EBITDA.
Motels: 15 employer businesses here. Typical sale multiple: 1.1x - 2.5x SDE.
Campgrounds & RV Parks: 4 employer businesses here. Typical sale multiple: 4.0x - 7.0x EBITDA.
Manufacturing
16 related employer businesses in Otero County.
Construction Materials Manufacturing: 6 employer businesses here. Typical sale multiple: 2.5x - 5.0x EBITDA.
Food & Beverage Manufacturing: 4 employer businesses here. Typical sale multiple: 3.1x - 4.5x SDE.
Metal Fabrication: 3 employer businesses here. Typical sale multiple: 3.2x - 4.2x SDE.
Printing & Plastics: 3 employer businesses here. Typical sale multiple: 2.9x - 4.9x SDE.
Education & Childcare
11 related employer businesses in Otero County.
Daycare Centers: 11 employer businesses here. Typical sale multiple: 2.39x - 3.35x SDE.
Home Services
10 related employer businesses in Otero County.
Property Management: 6 employer businesses here. Typical sale multiple: 3.0x - 4.5x SDE.
Residential Cleaning: 4 employer businesses here. Typical sale multiple: 1.5x - 2.6x SDE.
Commercial Cleaning: 4 employer businesses here. Typical sale multiple: 2.47x - 4.11x EBITDA.
Beauty & Personal Care
8 related employer businesses in Otero County.
Hair Salons: 5 employer businesses here. Typical sale multiple: 1.25x - 2.34x SDE.
Day Spas: 3 employer businesses here. Typical sale multiple: 1.8x - 2.8x SDE.
Tattoo Shops: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Massage Parlors: 3 employer businesses here. Typical sale multiple: 1.5x - 2.5x SDE.
Pharmacies & Medical Supply
8 related employer businesses in Otero County.
Home Infusion: 5 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Compounding Pharmacies: 3 employer businesses here. Typical sale multiple: 3.5x - 5.5x EBITDA.
Specialty Pharmacies: 3 employer businesses here. Typical sale multiple: 4.0x - 6.5x EBITDA.
Health & Fitness
7 related employer businesses in Otero County.
Gyms & Health Clubs: 4 employer businesses here. Typical sale multiple: 2.44x - 2.93x SDE.
Yoga Studios: 4 employer businesses here. Typical sale multiple: 2.07x - 2.50x SDE.
Pilates Studios: 4 employer businesses here. Typical sale multiple: 2.10x - 3.00x SDE.
Personal Training Studios: 4 employer businesses here. Typical sale multiple: 2.00x - 2.80x SDE.
Wellness & Recovery Centers: 3 employer businesses here. Typical sale multiple: 5.5x - 9.7x EBITDA.
Senior Care & Living
6 related employer businesses in Otero County.
Non-Medical Home Care: 6 employer businesses here. Typical sale multiple: 3.0x - 5.0x SDE.
Working with owners in Otero County
Business Advisors of America works with owners who are selling a business in Otero County. Contact us to talk about a sale.
FREQUENTLY ASKED QUESTIONS
Questions owners in Otero County ask
How long does it take to sell a business in Otero County?
The time depends on the price, the quality of the records and the number of qualified buyers. Many sales take six months or longer from the start of the process to closing.
How is a business valued in Otero County?
Valuation starts with the earnings the business produces for an owner, then adjusts for assets, size, industry and the terms a buyer is likely to accept. The result is a range, and the asking price is set inside it.
Is the sale confidential?
Buyers are asked to sign a non-disclosure agreement before they see the name of the business or its financial statements.
FROM OUR BLOG
Guides for owners in Otero County
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
October 3, 2025
Business Owners
Add-Backs: What Counts, What Does Not, and What Buyers Push Back On
Every add-back you can prove raises your sale price by two to three times its amount. Every add-back you cannot prove costs you credibility on all the others.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
March 5, 2026
Business Owners
Buyer Qualification: How We Screen Out the Buyers Who Cannot Close
Most inquiries on a business listing come from people who cannot close. Here is how they get screened out before they see your name or your financials.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article
February 9, 2026
Business Owners
The Confidential Information Memorandum: What Goes In It and Why
The CIM is the document a buyer reads before they decide to spend time on your business. Here is what it has to contain and the mistakes that cost sellers offers.
Read article